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2015-01_dc

30 D+C Vol.42.2015:1 “We should be doing more on our website,” is the wish I have been expressing ever since I became editor-in-chief of D+C/E+Z at the end of 2003. Eleven years ago, we posted all our manuscripts online once a month, without any illustrations. We’ve redesigned the website several times since then, but so far it nev- er became more than an internet-version of the print magazine. That has now changed. www.dandc.eu has started to publish additional content online and to of- fer interactive ways to communicate. Moreover, we will be publishing fresh content every day. In the past, most of our contributions appeared on the website before you, our readers, would hold the print version in your hands (see box below). Hence- forth, however, the slogan “online first” will not only apply to the date of publication. Engagement Global, the agency on behalf of which D+C/E+Z is published, has redefined our assignment after extensive discus- sions with the editorial team, our advisory board and Germany’s Federal Ministry for Economic Coopera- tion and Development (BMZ), which funds D+C/E+Z. D+C/E+Z now has three modes of distribution: a website with at least one new contribution every day, a digitised monthly magazine that essentially carries on in the tradition of the old print paper and a new print publication to document our focus sec- tions and related articles. Our basic mission remains the same. It is to create a credible forum for debate at an international level. The new cross-media approach will not cost our gov- ernment more money. We will spend less on paper and postage, and the funding we save that way will be invested in our editorial staff, enabling us to produce more content. Using less paper and shipping fewer magazines is obviously environment-friendly too. The essential goals, however, are to reach out to you with content in the usual quality in a faster and more Faster – but just    as enduring Online first: D+C/E+Z has reinvented itself. Our new cross-media approach suits the internet age. By Hans Dembowski In the past, our website was nothing more than an online version of a print magazine. Since, about 75 % of our con- tributions were posted at www.dandc.eu before the print magazine was distrib- uted in Germany, we did adhere to the motto “online first” to some ex- tent. However, in many developing coun- tries, the postal services take so long that readers would only get the print edition six or eight weeks later than their German counterparts, and sometimes the magazine was not delivered at all. Today, the internet is a more reliable way of reaching readers in Africa, Asia and Latin America than are postal services. That is increasingly so even in rural areas. Young people in particular rely on websites and social media to get informed. That is true everywhere and not only in countries that are – or recently were – under authoritar- ian rule. Speed matters to journalists. And as an editorial team, we’re more interested in producing content than boosting the sales of Deutsche Post. We find the web’s interactive options exciting, and Engage- ment Global, the agency on behalf of which we are published, also wants to take advantage of them. Our new cross-media strategy meets the demands of this era of globalisation – and it will always give you access to our latest updates. (dem) Timely delivery Up to early 2007, we used to post essays without illustrations.

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