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– by Aditi Roy Ghatak
© Screenshot: http://www.cropin.com/
Cropin Technology Solutions is an interesting company. It is based in Bangalore and aspires to make farms more profitable. Cropin has collected data for some 3,500 crop varieties from more than 3.5 million acres of agricultural land. The goal is evidence-based improvement of crop planning. The company helps farmers to make informed decisions around sowing, harvesting and the use of pesticides. It also supports financial-sector firms that provide services, including crop insurance, to farms.
“We deliver decisive decision-making tools that bring consistency, dependability and sustainability to agri-businesses,” the Cropin website promises confidently. Among its core values, the company mentions sustainability, integrity and commitment to partners’ success.
Cropin’s ambitions are global. The website offers content in English, Portuguese, Russian, Spanish, Thai and Turkish, but not in Indian languages. One wonders: are the nation’s poor smallholder farmers its target group? (arg)
Cropin Technology Solutions: